PODCAST: How To Turn a Profit With Your Indie Film Today: An Interview Film Marketing Guru Kyle Prohaska

Today, I’m joined by the expert on all things relating to indie-film marketing and advertising – Kyle Prohaska.

Kyle was on the show a couple years ago, and his first episode was incredibly eye-opening and packed with great strategies for filmmakers looking to monetize their creative work. But a lot has changed since then, and an updated chat was long overdue.

In this follow up episode, Kyle paints a realistic picture of the marketing and distribution landscape today, while detailing best practices for filmmakers looking to turn a profit with their work. We chat about the drawbacks of releasing films on Amazon and iTunes, why building a library of titles can be the best strategy, how upcoming changes to social media advertising will impact filmmakers, and loads more.

This is Episode 131: How To Turn a Profit With Your Indie Film Today: An Interview Film Marketing Guru Kyle Prohaska

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Links from the show:

Prohaska Studios – Website

About Author

Noam Kroll is an award-winning Los Angeles based filmmaker, and the founder of the boutique production house, Creative Rebellion. His work can be seen at international film festivals, on network television, and in various publications across the globe. Follow Noam on Twitter, Instagram and Facebook for more content like this!


  • Hi Noam – I very much enjoy your posts as someone who is new to filmmaking and does not come from a more traditional background in the field. I had a question about DVDs, though. I have made a short documentary and first released it on DVD. However, I received a number of queries from folks stating they no longer own a DVD player. It sort of made me release the film via Vimeo more quickly than I would have otherwise. In all honesty I’d rather focus on DVD, especially since my core audience, which skews older, tends to like buying a physical product. I’m thinking with my next film to focus on DVD and possibly broadcast and virtual screenings first and then turning to streaming options like Vimeo, which, as you point out, don’t bring in much in the way of revenue. Thanks for any thoughts you can provide.

    • I think that sounds like a great plan! There are certainly those out there who will not want to purchase physical media (DVDs), and that’s okay. Try to serve those who will pay a premium for the film first, and then window it out to streaming afterward.

  • Hey, Noam. I’ve been listening to your stuff for quite a while and I realised I’d never displayed my gratitude by interacting in the comments. I’m writing this one just to thank you for the material you put out every week here on the website, the podcast and the newsletter. I get a lot of value through all of it. Thank you. Keep it up. Cheers from Brazil, Bruno.

    • Thank you so much, Bruno – I really appreciate the kind words and am so glad you’ve been enjoying everything. Looking forward to sharing much more soon.


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