NAB Is Here! Leave Me With Your Gear Questions For All The Major Players

NAB has officially arrived!

Although the vast majority of new camera and gear announcements will be made tomorrow morning, some news has already trickled out – Including a new MultiView 4 product from Blackmagic Design, and a new high speed camera from Sony.

While the official announcement for Blackmagic’s MultiView 4 hasn’t been made just yet (the banner, pictured above was the giveaway), Sony’s official press conference was held earlier today. Amongst Sony’s most exciting news was their new HDC-4800: a 4K camera that can shoot up to 480 frames per second!

SONY HDC-4800 NAB Announcement

HDC-4800 Specs:

  • 8x 4K – 480 fps 4K
  • 16x HD – 720 fps 1080 60P
  • Super-35mm 4K CMOS sensor
  • Supports PL mount lenses
  • Motorized ND/CC filters
  • Wide color space: BT.2020 and BT.709 supported

This camera is just the first of countless new product announcements that will be made over the coming days.

Throughout the week I will be sitting down with most of the major camera, gear, and post-production brands for meetings, interviews, and just to check out new products.

For those of you that can’t be here in Las Vegas for the show, I would love to relay some of your questions to the vendors at NAB. If you have questions on existing products, announcements, updates, or anything else for that matter – leave them in the comments below.

I will do my best to relay any questions here to the reps from each company I speak with, and will post throughout the week with updates from the show.

Looking forward to sharing more with you all tomorrow, and be sure to check back soon for more updates.

About Author

Noam Kroll is an award-winning Los Angeles based filmmaker, and the founder of the boutique production house, Creative Rebellion. His work can be seen at international film festivals, on network television, and in various publications across the globe. Follow Noam on Twitter, Instagram and Facebook for more content like this!


  • Kim
    April 18, 2016 at 8:11 pm

    Not specially for any vendor, but things that interest me, if any vendor is planning such things, maybe already announcing/releasing:

    1. Many cameras (mostly consumer cameras) have advanced face detection, focus point detection, etc. It would be nice to get this information for gimbal control, object tracing. i.e. simply a interface that provides X,Y coordinates of the detected object. The gimbal can then track it. DJI is already doing this on their systems, easy as they have control of the camera and gimbal.

    2. Metadata storage with the video, having the camera moves stored with the video would help image stabilization, rolling shutter removal, and be useful for VFX. Would be most interesting to hear what is happening on this area.

    3. BMD Micro cameras provide the camera control via several documented interfaces, they just released the ‘Blackmagic 3G-SDI Arduino Shield’ It would be great if other camera manufacturers follow and also if there would be lenses with smooth electrical aperture, focus and even zoom control.

    4. Virtual reality, 3D video, 360 Video, over all, how are different players seeing this.

    Would be great if you could relay some of these questions / Ideas to the vendors at NAB


    Kim Janson

    • Noam Kroll
      April 19, 2016 at 5:06 am

      Awesome – thanks Kim! I’ve wanted to see a lot of this myself (especially #2 on the list), and will be sure to report back if/when I can answer any of this.

  • Simone
    April 18, 2016 at 10:36 am

    Dear Noam,

    thank you for the opportunity: I have a couple of questions for BlackMagic.

    I’ve bought the Micro Cinema with the Video Assist after seeing your amazing “Micro” short.
    I use the Video Assist also as recorder with my GH4.

    Could you ask why I have “dropping frames” message recording 60p from GH4? I use the SanDisk Extreme they recommend.

    Another question: could you ask them if there will be an update that will permit to operate shutter, ISO, WB etc. on Micro Cinema from the Video Assist, like on the RED? That would be great, also because it is annoying to have double peaking, double zebra etc.. on both Micro and Video Assist.

    Thank you very much! 🙂

    • Noam Kroll
      April 19, 2016 at 5:04 am

      Thanks Simone! I will be sure to ask a rep from BM about this when I can.

      • Simone
        April 20, 2016 at 9:49 am

        Thank you very much Noam! Have a great time at NAB!

        • Noam Kroll
          April 20, 2016 at 6:13 pm

          Thanks Simone! I will, and hope to see you back around the site soon.

  • Richard
    April 18, 2016 at 3:00 am

    Is Kinefinity at NAB this year? I would have to assume they are. I heard about their Terra camera which I’d like to get a realistic shipping timeline on.

    • Noam Kroll
      April 19, 2016 at 5:03 am

      I will look for them but didn’t see them at the show today. Good question though!


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