This past Sunday on my weekly newsletter, I announced my brand new educational website for filmmakers – NoamKrollAcademy.com – As well as my latest video course for filmmakers: Audience Building For Creative Entrepreneurs.
I’ll start with the course… Which is a project I’ve had in the works for months.
At the onset, there were a lot of topics I could have tackled, but I chose audience building for a few important reasons:
1. The distribution and sales landscape for independent films has changed dramatically in the past few years, and having ownership and autonomy over our own work is more critical than ever. Strategically building an audience for your creative work is one of the most effective steps you can take in finding career sustainability (and profitability).
2. Entrepreneurial filmmakers have more ability than ever to create great work on very low budgets and sell projects traditionally, or via self-distribution. In either case though, a built-in audience is mandatory in order to maximize odds of a successful release. There isn’t a single filmmaker who wouldn’t be better off without an audience, yet there are so few resources on the topic.
3. With the right approach and a willingness to follow a specific course of action, virtually any filmmaker is capable of building an audience – an asset that will likely pay dividends for years to come. And if there’s ever been a time to self-educate, now is it.
With all of this in mind, I’ve been extremely eager to share this educational resource with the filmmaking community, which is now officially launching.
The course itself consists of 5+ hours of video lessons, structured into the following 10 modules:
Module 1 – The 7 Fundamental Principles of Audience Building
Module 2 – Platform Selection & Benefits: Blogs, Podcasts, Social Media
Module 3 – Audiences & Organic Sales
Module 4- The 3 Pillars Of Trust Building
Module 5 – Value Creation & Marketing Implications
Module 6 – Community Building
Module 7 – Analytics & Audience Testing
Module 8 – Creative Development
Module 9 – Product Rollout & Achieving a Long Tail
Module 10 – The Secrets Of Audience Expansion
My goal with the course is to arm each enrolled filmmaker with a simple, proven step-by-step strategy for building their own audience. An audience that they can deliver true value to and build a community around, and that will support their creative endeavors in turn.
It took me years of trial and error to develop a system that achieves the above. If I were to start over today, I could get there 10x faster by focusing on what’s most essential and not wasting precious effort in the wrong areas.
This is why I’ve distilled down everything I know to be true of audience building into this course, to save you countless months or years of experimentation and help you build an incredibly valuable audience for your creative work.
The Audience Building For Creative Entrepreneurs course is on a limited time only pre-sale for 20% off, for the first 50 orders only.
The official launch date for the course is May 18th, 2020.
NOAM KROLL ACADEMY
One was hosted on my site, the other on Vimeo On Demand, and with a third course in the pipeline I decided to create a custom/dedicated website strictly for all of my educational content. It was time to get everything in one place with a much more user friendly experience.
The result is NoamKrollAcademy.com – A one stop shop for browsing/enrolling in any of my current (or upcoming) courses, and a user portal that allows you to access all classes and course material more fluidly.
And for those of you purchasing courses, be sure to create an account (when prompted) upon checkout. Your login/password will give you immediate access to any active course.
That’s about it for now – I really look forward to seeing many of you in the audience building class, and playing a part in your filmmaking journey.
P.S. if you are a current student, feel free to email me at firstname.lastname@example.org and I will grant you access to your course on the new site.
Noam Kroll is an award-winning Los Angeles based filmmaker, and the founder of the boutique production house, Creative Rebellion. His work can be seen at international film festivals, on network television, and in various publications across the globe. Follow Noam on Twitter, Instagram and Facebook for more content like this!