As of today, Blackmagic has just slashed the price of their pocket camera in half, from $995 to $495! This is great news for anyone in the market for a pocket cam, or those that already have a pocket or cinema camera and are looking for a b-camera to use in multi-camera environments.
The pocket camera really is an amazing tool. I’ve shot with it a number of times and the images that it produces are exceptional – I have just never invested in it because I have the larger BMCC camera, and ultimately didn’t have much of a use for the pocket camera for that reason. That said, with the recent price drop I will need to re-consider as they are practically giving them away now, and a solid b-cam or backup cam for my BMCC could be a great tool to have around.
What does this mean for Blackmagic?
This news could be taken two ways. It could be interpreted that Blackmagic is planning on updating the pocket camera lineup soon, so they are trying to get rid of as much inventory as possible before they introduce the new line… Or it could simply mean that they haven’t had the sales that they anticipated with this camera, and are eager to get more filmmakers using it to create more buzz around the camera. Personally, I think it’s the latter. Blackmagic Design is likely developing updated models for all of their cameras, however they traditionally announce them at NAB (which is still the better part of a year away), and then it takes another few months at least to get the cameras out the door. If this was happening in January or February, I would certainly think it was more directly related to a new product announcement, but because of the timing I think this might be more reflective of their lack of sales with this camera.
Whatever the reason may be, the fact is that now you can achieve full 1080p RAW images with 13 stops of dynamic range for only $495. That is pretty ridiculous!
If you’d like to order the camera, you should act quickly as this pricing is for a limited time only. Here is the link to the pocket camera on B & H: